About Us

Sanjay Vadera founded and established Per-Scent in 1990 as a wholesale perfume distribution business in Manchester. He later formed The Fragrance Shop, a substantial perfume retail business, encompassing over 150 retail stores in the UK. Sanjay Vadera, CEO of the group creatively positioned the business to cover the full value chain of fragrances through 3 key business strands; Manufacturing, Wholesale Distribution and Retailing.


Vipul Vadera joined Per-Scent as Managing Director in 1998 and successfully catapulted Per-Scents revenue growth into fragrance distribution. It owes its rapid development to successful partnerships with a variety of major mainstream retailers.  Today Per-Scent has a financial turnover circa £100 million, supplying fragrances, skin care and cosmetics to over 5,000 retail doors.

“Our concentrated focus on generating customer revenue growth and drawing on our depth of experience, gained by working with globally renowned retailers, places Per-Scent in an enviable position. We are uniquely placed to capitalise on up and coming brands whether they be celebrity, lifestyle or fashion led and we can confidently ensure they reach a wide base of consumers through our existing and growing customer retail channels.”

Our strategic partners benefit from our breadth of experience in international Brand Management and Category Managementrange planning, product development, merchandising and promotional campaigns. We are active globally and are capable in implementing and distributing these services internationally.



Your favourite brands ~ Perfectly delivered ~ At prices you love







For more links;


Contact Us 



Meet the Team