Missguided babe power


Missguided babe power launched exclusively with Missguided on 26th April, with a roll out to selected beauty retailers nationwide shortly after.

BABE POWER is the embodiment of the iconic Missguided brand with its scent designed to evoke a feeling of strength, confidence and femininity. BABE POWER is made for the girl who wants her scent to match her unapologetic attitude.

Per-Scent have collaborated with fashion house Missguided to reveal babe power, a fragrance with an intense mix of alluring notes. Overall, it can be described as sexy and effortless.  

Key fragrance notes include a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. At its heart, orange blossom is accentuated with soft peony and jasmine for a succulent signature; while vanilla, creamy musk, playful candy floss and amber crystals combine to leave a provocative lasting impression.

This industry first bottle is as captivating as the scent. The exclusive BABE POWER design comes in the form of a luxe, rose-gold chrome can and creates a unique, distinctive piece. Complete with a ring pull spray button and ‘press for good vibes’ slogan, the design captures the very essence of the brand which aims to be fun, different and bold.

Here is some of the press coverage from our Manchester & London launch events…